Telecommunications enterprise operation and management

Author: Louis
Publisher:
Publish Date: 2005-07-01
Features: "A stone from a distant hill can be used to polish jade." — Chinese Telecommunications Association Vice President and Secretary-General Hao Weimin After years of development, the comprehensive strength of China's telecommunications enterprises has achieved a qualitative leap. However, in terms of comprehensive competitiveness, they are still far from being "strong." Compared to world-class telecommunications operators, domestic enterprises still have relatively weak management capabilities. To achieve growth from large to strong and meet the challenges of international market competition, we must learn from various advanced management concepts and accelerate the path of management innovation. — China Telecom Group Corporation Deputy General Manager Leng Rongquan There are many factors that determine the success of a telecommunications enterprise, among which corporate strategy, operational processes, and the cultivation of modern management talents are undoubtedly the core and decisive factors. How to organically integrate these factors and creatively apply them is a great confusion and challenge faced by managers in the fiercely competitive telecommunications industry today. This book selects the essence of American telecommunications management concepts and representative management cases, focusing on introducing modern concepts in vision and strategic planning, market strategies, and the development of corporate management talents, making it worth reading. — China Ministry of Information Industry Telecommunications Administration Deputy Director Professor-level Senior Engineer Lu Yang How to ensure that China's telecommunications enterprises operate according to internationally standardized and advanced management concepts and systems is a huge challenge facing every telecommunications enterprise manager. This book takes the perspective of corporate roles, focusing on analyzing the fundamental principles of operation and management for manufacturers and operators in the telecommunications field, revealing the true mysteries of telecommunications operations and management. The content of the book covers basic principles of sales and marketing, the functions of different organizational structures, the role of regulation, market evaluation and forecasting, the financial value of products and services, consumer preferences, advertising, technology, and consumer behavior. This book is suitable for middle and senior managers in telecommunications enterprises and can also be used as a textbook for telecommunications operation and management.