Network Marketing Tutorial (Series Textbooks for E-commerce Majors in Higher Education)

Author: Li Gang / Zhang Tianjun (editors)
Publisher:
Publish Date: 2005-05-01
Features: Network marketing has become a favored marketing method for enterprises and represents an irreversible trend. This book takes profit-oriented organizations as the research subject and network marketing activities as the research, focusing on exploring theories and methods for effectively managing the process of network marketing activities and the implementation of network marketing behavior. The book is divided into five main parts: Understanding Network Marketing and the Network Marketing Management Process (including Chapter 1 and Chapter 2); Analyzing Network Marketing Opportunities (including Chapters 3, 4, and 5); Building Network Marketing Sites (Chapter 6); Promoting Network Marketing Sites (Chapters 7 to 12); and Organizational Control and Implementation Evaluation of Network Marketing (Chapters 13 and 14).