Collaborative Win-Win---Utilizing Cooperative Relationships to Meet Customers' Personalized Needs

Author: (USA) Schuman
Publisher:
Publish Date: 2004-08-01
Features: This is a groundbreaking business book! It expresses knowledge that no one else has clearly articulated. Anyone who wants to engage in profitable operations in the network economy should definitely read this book. The author raises fundamental questions that even CEOs find confusing: When you should adopt a continuous process to evolve your business model in ways that meet customer needs, are you spending too much time building a specific model? Are you making money from all your customers, or just from a few? This book teaches you how to win in these two crucial areas. What makes this book particularly attractive is that it teaches you how to build a profitable business, showing you how to collaborate with business partners and suppliers to create a customer-centric enterprise. This is the definitive work on this subject and the only one of its kind to date. Business is undergoing a revolution, and some of the companies and industries we know are disappearing. In today's networked economy, regardless of how long you've been in the industry, how many customers you have, or how high your annual revenue and profits are, to succeed, you must adopt a new business model called the "cooperative community." This book details how to build this new business model; close inter-enterprise alliances can best meet customer needs. This alliance is led by a "conductor," which is essentially a business that balances customer needs and the interests of alliance members. This book also covers various aspects of how to use this new business model to profit, such as gaining customer loyalty to increase profits, increasing the equity of businesses in the networked economy, and more.