Who Puffs Who -- 15 Lectures for Dealers

Author: Lin Wei
Publisher:
Publish Date: 2005-05-01
Features: This book upholds the writing philosophy of Mr. Lu Xun, "laughter and anger are all articles," transforming three-word fables into descriptions of modern enterprise's credit dilemmas, turning witty humor into classic negotiation art, and interpreting timeless Tang and Song poetry into logistics management under "consumer orientation." It reversely analyzes well-known brand cases to reveal "insidious" market practices, ultimately systematizing them into a "happy management" model for modern distributors. Under modern market economy conditions, "flatness" differs from the "glory of fists" dominated by natural brute force—it is an expression of the power to pursue wealth, encompassing both internal management flattening and market channel flattening. Currently, domestic channel flattening targets distributors: it seems that as long as distributors are collectively cleared out, manufacturers can find the golden key to resolve internal management and external market dilemmas. This trend has become increasingly loud and widespread amid the chorus of marketing experts. Conversely, distributors under the "gun barrel" are living in constant fear, afraid of being blamed and "flattened" at any moment, as they complete the pursuit of wealth in the jungle constructed by humans. This is an inherent part of the modern market economy, aligning with the millennia-old human dream of continuously chasing and unchanging wealth. However, no matter where the "cake" of wealth is placed, the landscape of "packs of wolves" surrounding it remains an unchanging pattern. The realization of a distributor's wealth dream also requires adhering to the jungle-crossing rule of "stepping outside yet remaining within." This book is suitable for all who chase wealth dreams in the market, not limited to distributors.