Focused

Author: Sun Jianyao Fan Wuyong
Publisher:
Publish Date: 2005-06-01
Features: China's first practical management book on "Focus"! Pioneering the era of focus for growth-oriented enterprises! We should thank the focused role models in the Chinese and foreign business communities! Their relentless efforts and explorations have provided invaluable inspiration and lessons for those who follow!
Huawei Chairman Ren Zhengfei — Despite Huawei's greatly enhanced strength today, it still adheres to the principle of "intensification," striving to be the best in its own areas of expertise.
Wang Shi, Chairman of Chengke — Vanke focuses on the development of residential real estate. Some typical real estate companies persisted during tough market times in the past, but when temptations arose outside, they couldn't endure solitude and hastily abandoned their strengths, shifting their businesses in the end, leaving them with nothing.
This book is the first comprehensive practical management book in China to propose the theory of "Focus." Growth is a common dream for enterprises, yet it is fragile; temptations lurk throughout the entire growth process of a business, seeking opportunities to erode its lifeblood. Drawing from classic cases of Chinese and foreign enterprises, this book deeply analyzes and reveals the roots of corporate success and failure, fully elaborating on the significance of "Focus" for growth-oriented enterprises. It advises entrepreneurs, business leaders, and managers to, based on rational analysis and cautious decision-making, clearly define their companies' areas of strength and development direction, and continuously resist various temptations hidden behind survival anxieties and desires for success, avoiding unrealistic and blind pursuits of unconventional growth. Additionally, it explores how to "promote the spirit of focus, implement focus strategies, build a focus culture, and enhance focus capabilities," to walk the path of focus with dedication and perseverance, strengthen the core competitiveness of the enterprise, and truly achieve sustainable, healthy, and rapid growth.