Inter-corporate cultural competitive advantage

Author: Deeprose
Publisher:
Publish Date: 2005-01-01
Features: Corporate culture is intangible, but like any other form of corporate asset, it is everywhere and highly valuable. Team-driven approaches, personal interactions, the way of dealing with suppliers, the image of the company in the eyes of consumers, and any kind of interpersonal interaction both inside and outside transactions are all influenced by corporate culture. Corporate culture is essentially neutral in terms of good or bad, and sometimes, the benefits it brings to people can be more lasting than the company itself. As the market, economy, and social environment are constantly changing, smart businesses must adjust their business goals and operational methods at any time to survive. In this book, the author reveals the value of corporate culture and how to best integrate it into actions, transforming it into a competitive advantage for individuals and the company.