Big brands, big problems

Author: (USA) Jack Trout
Publisher:
Publish Date: 2004-06-01
Features: In today's highly competitive market, any mistake can cost your business to your competitors. And once it happens, the chance of turning things around is almost negligible. Even more frightening is that you may not be facing a challenge from just one or two individuals, but an antagonistic group whose purpose is to surpass you. Just recently, Levi's, ATT, Colgate, Xerox, and Federal Express were all giants in their respective industries, yet they collapsed almost overnight. In this book, "King of Positioning," Jack Trout analyzes the reasons for the failure of super enterprises and provides them with a "cure." Look at the companies mentioned in the book—Xerox, Miller Beer, DEC, Burger King, etc.—isn't it enough to wake you up? In today's highly competitive market, any mistake can cost your business to your competitors. And once it happens, the chance of turning things around is almost negligible. Even more frightening is that you may not be facing a challenge from just one or two individuals, but an antagonistic group whose purpose is to surpass you. Just recently, Levi's, STT, Colgate, Xerox, and Federal Express were all giants in their respective industries, yet they collapsed almost overnight! In this book, "King of Positioning," Jack Trout analyzes the reasons for the failure of super enterprises and provides them with a "cure." Look at the companies mentioned in the book—Xerox, Miller Beer, DEC, Burger King, etc.—isn't it enough to wake you up?