Practical TV Channel Management - Part 2 (II)

Author: Zhou Hongduo
Publisher:
Publish Date: 2005-04-01
Features: The Media Management and Operation Series consists of three volumes, each with four books, totaling twelve books. It is a sister series to the Media Economics Series (eight volumes). The Media Economics Series primarily focuses on analysis and research of business concepts and macro-level operational strategies and planning. It holds significant theoretical and practical value for business decision-makers and is also a must-read for media entity operators.