Entrepreneurship

Author: Jiang Xinxin, Editor-in-Chief
Publisher:
Publish Date: 2005-01-01
Features: This book takes the entrepreneurial process as the main thread and organizes the content in a logical sequence of "Entrepreneurial Preparation," "Project Initiation," "Entrepreneurial Management," and "Entrepreneurial Development," addressing potential issues that new ventures may encounter during their growth. The main content revolves around entrepreneurial philosophy and management, focusing on core challenges in new venture development such as accounting control, marketing, human resources, production, and technology. It introduces key points, difficulties, and strategies in management. During the writing process, the book emphasizes both practicality and timeliness, aiming to enrich readers' knowledge of entrepreneurship; at the same time, it highlights systematicity and theoretical depth, striving to enhance entrepreneurs' understanding of innovation, entrepreneurial spirit, and the essence of entrepreneurship. Each chapter includes cases that introduce the experiences of past entrepreneurs at different stages of business development, hoping readers can draw lessons and achieve the effect of generalizing from specific examples.