Product Management (China Apparel Industry Business Operations Series)

Author: Ma Daliang
Publisher:
Publish Date: 2005-03-01
Features: The publication of this series of books is undoubtedly good news for Chinese clothing enterprises. Its practicality and many new management concepts are exactly what these enterprises need during their development process. I believe this series will be of great help to professionals in the clothing industry. This book mainly introduces the current state of Chinese clothing retail and product management; it provides in-depth explanations on how to conduct product positioning and procurement for the domestic market; how to manage design and product pricing after positioning; how to develop sales plans once the product enters the market; how to manage logistics distribution and inventory after the product starts circulating; and how to manage products in stores and conduct promotional activities. This book is highly suitable for professionals in clothing companies who are involved in product management and inventory analysis.