Classic Management Models of Top Chinese Enterprises

Author: Hu Zhigang
Publisher:
Publish Date: 2003-01-01
Features: A practical marketing bible, simple and clear, ready to use! It compiles the management experiences of 18 super enterprises in China! Over two decades of reform and opening-up have brought heart-wrenching changes to some Chinese enterprises. Some were swept away in the tide, while others rose through their own reforms in mechanisms and innovations in management, becoming industry elites and role models of the era. We firmly believe that the experiences of successful individuals can illuminate the path forward. By summarizing the management philosophies and models of top-tier Chinese enterprises that have become exemplary, we can guide more companies and business professionals toward a more stable and successful journey. This book compiles the classic management models of 18 renowned Chinese enterprises, including Haier, Midea, Chunlan, Galanz, and others. The content is extensive, covering a wide range of industries and various forms of ownership, such as state-owned enterprises, private enterprises, and family businesses. "Classic cases reveal the essence of success"—this is what the book aims to convey to every reader.