Follow-up -- The Best Strategies for Contemporary Corporate and Personal Entrepreneurship and Development

Author: Wu Yang
Publisher:
Publish Date: 2005-03-01
Features:
Follow-up Composition Follow-up Personality: Includes product naming, design, product pricing, product concept, product spokesperson, image style, target audience for the product, etc. It can follow the leading brands in the same category, but it must have its own product personality.
Follow-up Communication: Includes advertising style, target audience for communication, media strategy, advertising campaigns, public relations activities, word-of-mouth image, terminal display, etc. The follow-up of communication should be determined by market needs.
Follow-up Sales: Includes distribution strategy, personal selling, staff promotion, advertising promotion, event marketing, special offers, etc. It can refer to the sales methods of the best products in this industry for follow-up.
Follow-up Management: Includes team building, marketing system, brand maintenance, terminal construction, morale motivation, channel management, distributor management, etc. When following and imitating management, it is essential to have its own unique characteristics.