Innovative management technology transformation, integration of market transformation and organizational transformation

Author: (UK) Derek, (UK) Bessan, (UK) Pavitt, Goldfish Studio
Publisher:
Publish Date: 2005-04-01
Features:
New management research and management practices of leading enterprises prove that focusing on only one aspect of innovation management is not enough, because technology, market, and organizational change interact with each other. The purpose of this book is to provide readers with a comprehensive approach to innovation management, teaching them new knowledge and skills in innovation management, helping them understand management innovation at the corporate strategy and operational levels. The theme of this book is: managing the integration of market, technology, and organizational change to improve corporate competitiveness and organizational efficiency. This book adds feedback from readers of the second edition and some new topics, providing readers with a clear framework for integrated analysis of market, technology, and organizational change management. Innovation management—integration of technological change, market change, and organizational change.
Target Audience: Corporate managers, university students and researchers in the field of innovation management, and individuals interested in this content.