Coffee shop

Author: [USA] James Yasko and others
Publisher:
Publish Date: 2004-02-01
Features: A business story that reveals the secrets of success, four principles of enterprise management in both prosperity and adversity. This book is like a cup of fine coffee: it doesn’t require much time, but it is meticulously crafted with the best recipe, infused with love and laughter, and is sure to foster communication, create an impact, and spark energy. Simple yet brilliant, it’s a captivating business story that anyone in any industry or company can benefit from. Jack Hartman is a hero readers will cheer for from beginning to end. The Coffee Shop tells the story of Al’s Espresso Shop. Although it is fictional, its content is largely true. This coffee shop was once a sensation in Westfield. As a coffee company, it deliberately remained small and inspired fervent customer loyalty, always thriving. The book reveals the secrets of the coffee shop’s success, which apply equally to businesses with 20 employees or 20,000: respect customers, trust employees, create passion around the product, and earn honest profits. These are core principles for a well-managed enterprise and a fulfilling life. As you read The Coffee Shop, you’ll experience a company where everyone wants to stay long-term, customers are greeted by name and treated with respect, and the line between serving customers and running the business becomes blurred. After this heartwarming and humorous story, whether you’re an employee or a company manager, you’ll gain insight into the desirable realm of business operations and the perfect value of your personal work.