Research Methods in Business (4th Edition)

Author: (USA) Uma Sekaran / Zhu Daosong / Lin Jiawu
Publisher:
Publish Date: 2005-01-01
Features: Whether you are a newcomer in the field of management science, a manager or management consultant in an organization frequently facing various decisions, or an MAB or EMBA student who embodies both roles, the ability to quickly and accurately identify and use the right methods from a multitude of tools and scales is undoubtedly one of the key factors in navigating the realm of enterprise management or related management sciences. Unlike bulky books on the market that provide detailed discussions and analyses of various research, the authors of this book use the research journey at the beginning of each chapter to guide researchers in an easy-to-understand way, step by step, highlighting their current position and the direction they should take next. Many appendices in the chapters include useful resources, such as top-tier journals frequently cited in the field of management, commonly used scales, how to search for relevant literature, and reference writing formats, enabling readers to grasp the essence of research methods in a short time. This book is tailored for beginners in research, offering a clear guide that allows readers to explore the intricacies of social science or enterprise research methods step by step. It is an indispensable tool for anyone seeking to master these methodologies.
About the Authors: Uma Sekaran is Professor Emerita of Management at Southern Illinois University at Carbondale, Illinois. Sekaran obtained her MBA degree from the University of Connecticut at Storrs and her Ph.D. from UCLA. She was the Chair of the Department of Management and also the Director of University Women's Professional Advancement at SIUC during her tenure at the university. Dr. Sekaran has authored or co-authored 8 books, 12 book chapters, and more than 55 refereed journal articles, as well as over 70 papers at national, international, and regional management conferences. Professor Sekaran has been recognized for significant research contributions to cross-cultural research by U.S. and international professional organizations. She is the recipient of Meritorious Research Awards from both the Academy of Management and SIUC. She has also been conferred the Best Teacher Award by the University.
Zhu Daosong is a Ph.D. in Management from Sun Yat-sen University and is currently an Associate Professor in the Department of Business Administration at Donghua University in Taiwan. His main research areas are management decision accounting and marketing management.
Lin Jiawu is a Ph.D. in Business from National Taiwan University and is currently an Assistant Professor in the Department of Business Administration at Donghua University in Taiwan. His main research areas are leadership and decision-making behavior and consumer behavior.