Advanced Brand Management - Practice and Case Studies

Author: Paul Tengfunuo
Publisher:
Publish Date: 2004-03-01
Features: This book introduces how to develop brand strategy and manage brands, and provides an in-depth analysis of 25 classic cases to help you easily master the art of brand management. It is a treasure trove of brand management, collecting many valuable questions and practical solutions. The book offers thorough analysis and insightful commentary, with cases that are closely related to the work and daily lives of Chinese readers. It primarily presents the following content: How to determine brand vision; How to develop brand strategy; How to evaluate brand value; How to choose brand positioning strategy; How to create brand culture; How to leverage public relations to build brands; How to conduct brand extension, brand revival, and brand elimination. With vivid case analyses, precise commentary, and in-depth insights, the book will help you discover the fascinating world of brand management!