Entrepreneurship [Fifth Edition]

Author: (USA) Chris (USA) Peters, Wang Yu, et al.
Publisher:
Publish Date: 2004-05-01
Features: During the creation and promotion of a new enterprise, entrepreneurs bear the sole responsibility and risks of initiating and driving the company from the bottom up. Research in entrepreneurship abroad primarily focuses on small and medium-sized enterprises, while in China, even large enterprises still suffer from a lack of entrepreneurial spirit and entrepreneurs. Entrepreneurship is gaining increasing attention in both developed and developing countries. This book discusses the problems and challenges faced in creating a new enterprise. The content is divided into four parts: Part I introduces theories and perspectives on entrepreneurship and the entrepreneurial process, the nature of entrepreneurs, and their role in entrepreneurship and economic development. Part II discusses all the activities involved in starting a new enterprise and business planning. Part III covers the financial activities of new enterprises, as well as venture capital and entrepreneurial capital. Part IV introduces the life cycle management of new enterprises, including their establishment, growth, and termination. Each part of the book is equipped with cases, exercises, websites of some enterprises, and further recommended reading materials. This book is not only suitable as a college textbook but also provides specific and systematic guidance on the entrepreneurial process for entrepreneurs. The target readers include college students, entrepreneurs, and business management personnel.