Strategic Management (Bilingual Tutorial)

Author: Wang Daowen
Publisher:
Publish Date: 2005-03-01
Features: Strategic management is a core course for business administration majors. This book, written by Professor Wang Daowen, a visiting professor from the United States, elaborates on the fundamental theories of strategic management, with a global perspective while also incorporating practical examples from Chinese enterprises. Two-thirds of the cases in the book are based on China's business context, and 41 independent teaching units make course design and learning relatively flexible and straightforward. This book can serve as a bilingual textbook for undergraduate business administration majors in universities, be used by MBA students, or be read by business management professionals.