Management 10 Principles – The Core Capital of Enterprise Competition

Author: Ning Xiangdong
Publisher:
Publish Date: 2004-06-01
Features: Since this book builds a bridge between Western and Chinese management practices, it is an important work. The author, Ning Xiangdong, is an outstanding professor who was once a member of the PMD program at Harvard Business School. Since then, he has been dedicated to the research and development of cases and has sought to uncover the deeper meanings embedded within them. He has always wanted to apply management concepts gained in the United States to Chinese enterprises. The content of this book is concise yet highly practical. It discusses many theories that have matured in the United States and adjusts them to apply to the Chinese context. The author clearly describes Michael Porter's Five Forces analysis. Then, he develops a case study on "Greenkol." The book also addresses other equally important issues, such as the problem of diversification. Additionally, it explores how Chinese enterprises should apply the new framework of value-based management. The later part of the book covers important topics as well, including organizational effectiveness, the process of corporate improvement, and how to appropriately manage and control change.