Electronic Business and Management Innovation

Author: Li Changhua & Du Guoxiong
Publisher:
Publish Date: 2004-08-01
Features: This book first analyzes the application development of business electrification in the context of the network economy, establishing a new perspective: business electrification is an advanced operational management model for modern enterprises. On this basis, the book explores a series of topics such as corporate management transformation, innovation in business competition methods, innovation in organizational structure, business process reengineering, enterprise resource integration, and corporate culture innovation, analyzing their correlations and impacts with business electrification. Additionally, it addresses several hot issues in corporate management, such as how marketing methods should evolve, the construction of learning organizations, innovation in executive incentive mechanisms, and product brand strategy combined with zero-defect management, elaborating on the general requirements for the application of business electrification.
This book can serve as a training manual for middle-level and above managers in enterprises, as well as a reference for government and industry management personnel, and for students in higher education institutions.