Media Financial Management (Media Operations and Management Series)

Author: Zhou Hongduo
Publisher:
Publish Date: 2005-04-01
Features: "General Media Management and Operation" This book starts from the basic knowledge of general management and operation, and deeply analyzes the core theories and operational techniques of media management and operation. The main content includes the interaction between media operation and media management, as well as the strategies to be adopted, and the operation and management of media markets, media production, media products, media capital, and the establishment of a media operation and management system with Chinese characteristics.