Classics of the World's Top 10 Marketing Masters (Listening to the Essence of the Masters' Wisdom)

Author: Chen Dawei
Publisher:
Publish Date: 2005-01-01
Features: Condensing the classic theories of 10 marketing masters
Milton Kotler: President of Kotler Marketing Group, Chairman of the US-China Business Council. His classic work Marketing Management has become the "bible" for professional managers.
Jackie Callahan: An internationally renowned speaker, writer, and the most recognized sales in the US, as well as a master who inspires people. His book Meeting You at the Top has become a textbook for countless companies, schools, churches, and sales organizations.
Joe Girard: Entering the Guinness World Records for selling over 13,000 cars, he was hailed as the most successful marketing master of the 20th century.
Hirofumi Hara: A member of the American Million Dollar Round Table, founder and president of the All Japan Life Insurance Sales Association. For his outstanding contributions to Japanese life insurance, Hirofumi Hara was awarded Japan's highest honor.
Tom Hopkins: Known as the "world's top marketing trainer," he is the most successful house seller in the world, selling an average of one house per day, and is listed as the "creator of sales champions."
John Philip Jones: Graduated from the Department of Economics at Cambridge University. He has provided brand services for multinational companies such as Unilever, Gillette, Nestlé, and PepsiCo. He was named the most outstanding advertising educator of the year by the American Advertising Federation.
Michio Tanaka: One of Japan's most renowned marketing experts, he expanded product sales by developing his creativity and adopting a proactive approach, earning him the nickname "the sales of Japan."
Barbara B. Jackson: A strong advocate of relationship marketing and a relationship marketing trainer, emphasizing the human element in marketing activities.
Carly Fiorina: Served as CEO of HP from July 1998, earning nearly $100 million in annual compensation. She was named to the Top 50 Women CEOs in America three times and ranked first. She worked as a super saleswoman for Lucent and led Lucent's IPO in 1996.
Don Schultz: Professor of Integrated Marketing Communication at the Kellogg School of Management, President of Schultz & Scholer Consulting. Co-chair of the Integrated Marketing Communication Committee of the American National Advertising Research Foundation. Elected as one of the "Top Direct Marketing Educators of the Year."
Although this book cannot encompass all marketing theories, it attempts to select appropriate methods and theories suitable for effective marketing in today's businesses, to share and draw inspiration with readers.