Bold and Decisive -- Twenty Classic Marketing Plans Fully Disclosed

Author: Zhang Hailiang
Publisher:
Publish Date: 2004-07-01
Features: Today Market International Planning Institute was established in 1994. To date, it has established branches in Beijing, Xi'an, Shanghai, Shenzhen, Chengdu, Wuxi, Jinan, and Hefei, and operates three professional companies: Today Action Real Estate, Today Network Technology, and Today Shengshi Brand Park. In the past decade, with innovative, unique positioning methods and classic creative approaches, we have successfully planned for dozens of enterprises and nearly hundreds of products or services. Through the analysis of world-class management and marketing methods, combined with national conditions, and leveraging years of market experience, we provide clients with highly professional and highly operational management consulting and brand and marketing planning services. Our philosophy is: "Planning has no fixed formula, management has no fixed method, and creativity has no fixed rule." Chairman Mr. Zhang Hailiang is a renowned Chinese training and practical planning expert, President of the Chinese Marketing Academic Research Institute, and Chairman of the Expert Group of the Chinese Western Entrepreneurs Forum. The industry calls him the "Chinese Marketing Fast Knife."
The China Brand Park is located in the Badaling Development Zone at the foot of the Great Wall in Beijing, covering a total area of 100 acres. It is a large-scale public welfare project approved by the government, inspired by Comrade Jiang Zemin's proposal to "Establish national morale and create world-renowned brands" as the spirit of national construction. With the theme of "The brand list in the hearts of 1.3 billion Chinese people, the base of Chinese brand culture, and the history garden of national industrial development," the park aims to "Promote Chinese brands and build a new Great Wall." It showcases well-known Chinese brands in the form of sculptures, free of charge, using brand logos, corporate products, or phenomena, with an automated voice introduction system. The park serves as a comprehensive public welfare facility with functions such as exhibitions, education, online services, and tourism. It plays a positive role in enriching and strengthening Chinese well-known brands, as well as inspiring national pride and fostering a sense of love, protection, and promotion of Chinese brands.
The park consists of several major sections: the China Brand Logo Display Area, the China Brand Museum, the 5,000-Year History of Chinese Business Famous People Avenue, the Entrepreneurs' Quotes Corridor, the "Handshake with Success" China Brand Famous People Sculptures, the Brand Sanctuary, and the Permanent Forum for 21st-Century Chinese Entrepreneurs.