Retail Management Tutorial 13

Author: (English) Mary Varley / (English) Mohmand Rafiq / Hu Jinyou
Publisher:
Publish Date: 2005-03-01
Features: This book is an ideal textbook and guide for retail industry research. For students of retail or professional managers planning to engage in retail management, it provides a solid foundation for their personal development. The book covers all aspects of the retail industry and includes detailed insights into consumers and competitors. It offers guidance on how to develop and implement retail strategies, product categorization, channel design, store location selection, pricing, services, and communication with consumers—key factors for success in the retail industry. Some chapters of the book elaborate on contemporary management transformations and new challenges, such as e-commerce, the application of new technologies, logistics, and globalization. Additionally, the book addresses legal and ethical aspects relevant to the retail industry and its managers. It includes numerous case studies and charts on retail management practices.