How to Effectively Implement Change (Excellent Managers)

Author: (British) Williams, Chen Sanbao, Huqin, etc.
Publisher:
Publish Date: 2004-07-01
Features: This book provides insightful theoretical and practical guidance for managers to successfully implement change. Its unique structure follows a sequence from theory to case studies, then back to cases for further theoretical exploration, facilitating readers' progressive learning on how to effectively manage change. The book offers:
- Foundational theories of change management
- Case studies narrated by managers who have implemented change
- Model analysis to aid successful change management
The book focuses on how managers can successfully manage change in a continuously evolving business environment. It is divided into three parts:
- Part 1 introduces learning methods and tools
- Part 2 includes 15 case studies in the form of interviews, examining different organizational change cases from perspectives such as organization, market, resources, mergers, and reorganizations
- Part 3 corresponds to the earlier sections, delving deeper into the theories through case studies
This book helps managers play a leadership role in implementing change, providing significant value for enhancing their ability to successfully execute change. It is suitable for undergraduate and graduate students in business management, as well as MBA students, and can also serve as a reference for business management professionals.