Business Strategy -- Competition Methods of Contemporary Chinese Enterprises

Author: Shang Yang
Publisher:
Publish Date: 2003-12-01
Features: This book adopts a Western business thinking model, using dozens of famous Chinese enterprises as case studies. With concise and simple language and standardized, rigorous writing, it organizes and extracts the core, accessible, replicable, and universally guiding business concepts and operational rules, profoundly revealing the entrepreneurial journeys of contemporary Chinese business elites and vividly portraying the paths to success of modern achievers. It rationally summarizes 55 business principles of contemporary enterprise success, enabling us to better discern the "mirror's" true nature. The competition between contemporary Chinese enterprises is, at its essence, a competition of methods and behavioral patterns. Therefore, enterprises must master and apply certain business principles in practice. This book employs a Western business thinking model, using concise and simple language and standardized, rigorous writing, to stand at the historical height of China's market economy and summarize the success experiences and lessons from failures of dozens of famous Chinese enterprises since the reform and opening-up. It scientifically elaborates on the business principles embedded within, organizing and refining the core, accessible, replicable, and universally guiding business concepts and operational rules. It profoundly reveals the entrepreneurial lives of contemporary Chinese business elites and vividly portrays the paths to success of modern achievers, rationally summarizing 55 business principles of contemporary enterprise success. This book holds significant research value for middle and senior management in enterprises, as well as for business management learners or business strategists.