Group Company Strategy -- Analysis, Development, Implementation and Evaluation

Author: Hu Zongliang
Publisher:
Publish Date: 2005-05-01
Features: The International Business Research Center of Central University of Finance and Economics is a Sino-foreign cooperative research institution that relies on the Business School and research strengths of Central University of Finance and Economics. Its main research areas include international direct investment theory and environment, WTO rules and their impact on enterprises, and the global operations and management of multinational corporations. The center's primary achievements are publishing related research works, submitting research papers, and regularly providing reports on China's investment environment, with the aim of serving Chinese and foreign enterprises in cross-border investment and management. This book is one of the few works in China that discuss the strategic management of conglomerates. In terms of content arrangement, it reflects both the theoretical completeness of strategic management and the uniqueness of conglomerate strategic management, offering certain help for conglomerates to implement strategic management. The book introduces the basic concepts and development history of conglomerates and corporate groups, the practical process of strategic management, strategic management concepts, external environment analysis, internal resources, business strategy, an overview of diversified competitive strategy, the implementation of diversified strategy, internationalization strategy, the internal environment of conglomerate strategy, and strategic evaluation. This book is suitable for corporate managers and researchers interested in conglomerate strategic management, as well as students majoring in business administration.