Managerial Economics and Business Strategy (3rd Edition) (Genesis Business Management Translation Library)

Author: [USA] Michelle R. Baye
Publisher:
Publish Date: 2002-01-01
Features: All 13 chapters of this book include a large number of classroom-tested exercises of various types. Many exercises in the 3rd edition have been updated. The answers to some exercises are provided at the end of the book, and instructors can find the complete answers to all exercises in the instructor's manual. This book comes with a disk containing files to help students gain practical experience in making economic decisions. This textbook provides readers with knowledge of microeconomics, game theory, and corporate organization, which is crucial for making strong management decisions, at an intermediate to advanced level. It covers a wide range of real-world topics, such as oligopoly, important games, information transmission, contract formation, vertical and horizontal integration, bargaining, principal-agent problems, adverse selection, auctions, research and development, and numerous pricing decisions. It also explains the relationships between traditional economic analysis tools, such as present value analysis, supply and demand, regression, indifference curves, production, cost, and the basic types of perfect competition, monopoly, and oligopolistic competition, while citing numerous real-world cases to deepen understanding of the content. This book is suitable for various types of managerial economics teaching; it is also a highly practical new business advanced management textbook.