Author: Liu Hongliang
Publisher:
Publish Date: 2005-03-01
Features: This book elaborates on the upcoming creative revolution in marketing communication through thirty exciting and diverse case studies. It is convincing and deeply resonant, with numerous marketing communication planning creative ideas offering significant practical reference value. Once upon a time, traditional marketing communication methods suddenly lost their effective communication with consumers. However, the innovative perspectives and creative approaches presented in this book undoubtedly open up a new path for future marketing communication, whether in theory or practice.
Here is the translation of the given content into English: "30 and a revolution in all-round creativity in marketing communication"
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