Management Tutorial

Author: Huang Shunchun / Zhang Zhengcheng (Editor-in-Chief)
Publisher:
Publish Date: 2005-03-01
Features: With the good intention of contributing to the establishment of a management education system with Chinese characteristics, the authors organized a group of teachers who have long been engaged in management education in universities to compile this "Management Teaching Material." This book comprehensively and systematically introduces the basic concepts and fundamental theories of management. Compared to other management textbooks, we strive to achieve:
- Comprehensive and moderate theoretical introduction to help students lay a solid theoretical foundation;
- Emphasis on skill training and practice orientation, with carefully designed skill exercises and case studies;
- Special additions of reading materials dedicated to future managers, hoping that our efforts will help students improve their comprehensive qualities and enrich their management literacy.