Marketing Principles

Author: Jin Yongsheng
Publisher:
Publish Date: 2004-03-01
Features: The major feature of this book is the close integration of the introduction of marketing theory and case studies. When conducting case analysis, Appendices II and III at the end of the book will provide readers with excellent guidance; at the same time, Appendix I informs readers of the latest knowledge and development trends in marketing, making it easier for them to grasp the development direction of marketing theory; Appendix IV will be very helpful for readers when reading original marketing textbooks.