Enterprise management

Author: Li Jingming
Publisher:
Publish Date: 2010-05-22
Features: This book includes the following content: Enterprise and Enterprise Systems, Overview of Enterprise Management, Enterprise Establishment, Enterprise Strategic Management, Marketing Management, Financial Management, Modern Production Management, Total Quality Management and ISO-9000 Quality Series Standards, Enterprise Human Resource Management, Corporate Culture, Enterprise Expansion or Termination and Corresponding Cases. This book incorporates new concepts and principles of modern management, emphasizing the idea that management is innovation. It enables students to gain a comprehensive understanding and recognition of enterprises, the development and transformation of management, and modern management concepts and ideas in the socialist market economy system, enhancing their management and innovation awareness. This book is intended as a textbook for "Enterprise Management" courses in higher and secondary vocational and technical education and can also serve as a training manual for enterprise management.