Business Negotiation---Theory, Skills, Cases

Author: Fang Qi
Publisher:
Publish Date: 2004-06-01
Features: Well-trained business negotiation is a super brain labor, requiring scientific theory as guidance and drawing on successful experiences. To meet the teaching needs of college teachers and students, as well as the practical requirements of government agencies, economic, foreign trade, and business management personnel, marketing staff, we have organized long-term teaching and research professionals in business management at universities to write this book, "Business Negotiation—Theory, Skills, Cases." This textbook breaks away from the traditional style of business negotiation textbooks, emphasizing systematic, flexible, and practical characteristics. Insights are derived from case studies, summarizing the practical experiences of outstanding figures from ancient and modern times, integrating profound negotiation theories into the vibrant market atmosphere. This helps learners immerse themselves in the negotiation environment, grasp the strategies and skills of business negotiation in a short time, and conduct effective negotiation operations.