How Enterprise Heroes Turn the Tables and Achieve Victory from Defeat

Author: Dong Lei
Publisher:
Publish Date: 2005-03-01
Features: The other side of the coin of difficulty is opportunity. The market is merciless, and victory or defeat is unpredictable. But even if it's the Fire Mountain, someone can cross it. This book tells the stories of great corporate heroes who face adversity, strategize, turn passive into active, and ultimately create extraordinary achievements. Starting from three perspectives, the book elaborates on the ideas and techniques of creating opportunities against adversity. Mastering these methods and techniques means you won’t fear missing or failing to capture business opportunities, and you won’t fear stepping into the realm of "a bend in the road, a flower blooms anew." Creating business opportunities is hard, but creating opportunities against adversity is even harder. Without hardship in business, there is no opportunity, and creating opportunities against adversity is even more challenging. How can one effectively and timely create opportunities against adversity? This book, starting from three perspectives, outlines the ideas and techniques of creating resilience. Overall, the book has three features. First, it is novel. The author provides new perspectives and innovative thinking, offering fresh ideas and approaches for creating opportunities against adversity. This is the first comprehensive and systematic book in China to elaborate on resilience creation. Second, it is useful. The book is rich in content, addressing various specific issues encountered in creating opportunities against adversity from multiple angles. It is extensive and highly practical. Not only does this book provide practical guidance for businesses to create market opportunities, but it also offers some guidance for the market development of regions, cities, counties, and towns. Third, it is engaging. The book blends theory, knowledge, and entertainment, presenting concepts in an easy-to-understand and concise manner, focusing on practicality. Each idea is accompanied by a thought-provoking and witty title, greatly enhancing the book's readability.