Marketing Power: The Complete Secret to Building an Efficient Distributor Team

Author: Li Zhimin et al
Publisher:
Publish Date: 2004-12-01
Features: In handling relationships with manufacturers, the best principle for enterprises to cooperate with channel members is "win-win with distributors." Future competition is not only about products but also about marketing channels. Having stable and efficient marketing channels is a crucial tool for manufacturers to enhance their competitiveness. How can stable, long-lasting, efficient, and win-win manufacturer-channel relationships be established? How to choose distributors suitable for the enterprise? How to cultivate distributor loyalty? How to prevent distributors from switching sides? How to ensure timely collection of payments? Detailed answers are all in this book!