Research on Core Competitiveness and Financial Enterprise Culture

Author: Zeng Kanglin
Publisher:
Publish Date: 2005-03-01
Features: This book is the final research of the "Core Competitiveness and Financial Enterprise Culture" research team of the China Financial Research Center at Southwest University of Finance and Economics. The project was funded by the Key Project of Humanities and Social Sciences Research of the Ministry of Education in 2002. The research involved field investigations and surveys of large financial institutions across the country as well as a number of internationally renowned financial institutions, and widely solicited opinions from experts and scholars in the financial industry. This project incorporates the positive achievements and analytical methods of theories such as new institutional economics, ethics, behavioral finance, and new social economics, combining practical realities to study and explore the relationship between core competitiveness and financial enterprise culture. It also explores the design of an evaluation system for financial enterprise culture based on core competitiveness, achieving certain theoretical innovation.