Harvard Business School Production and Sales Management Complete Book (4 volumes with CD-ROM)

Author: Editor-in-Chief: Frank Zhang
Publisher: China Financial & Economic Publishing House
Publication Date: Not Available
Features: Harvard Business School Professor Frank Becker: — In the new economic landscape, the economic ties between countries around the world have never been closer. Your computer company might go bankrupt due to a chain reaction caused by a poor banana harvest in Ecuador. Perhaps today you are proud of the patent you own, but tomorrow you wake up to find it worthless. In summary, in the near future, you will be troubled by many unprecedented problems. You will realize that your company's management and evaluation systems are increasingly difficult to align with value-creating assets, and whether you effectively utilize new work processes and management tools will ultimately determine the success of your business.
Disney Company President Michael Eisner: — Today, entertainment factors have become key competitive elements for products and services. It is predicted that the entertainment economy will be the biggest trend in the next 30 years, overturning businesses and permeating your future. A key goal for companies in the entertainment economy is to create trends. In the current trend of shorter product life cycles and reduced product differentiation, if your product fails to generate buzz and excitement at launch, it will fail to attract consumer attention and purchases.
Oracle Corporation President Larry Ellison: — If we waited until all the risks were proven before starting, I would still only have 100 employees today.
Omega Swiss Watch Group President and CEO Richard M. Sauter: — Connecting with customers and end consumers, listening to various opinions, will bring you many new experiences and insights. Having good, sensitive information is crucial. Entrepreneurs face severe challenges! Creating value through unique asset combinations, navigating risks in unclear environments, and correctly understanding the life cycle of each product are key to making right decisions. Producing novel and unique products and selling them effectively, as well as capturing market share, are the foundations of business survival. "Achieving efficiency through management" may not be achieved just by saying so. According to the 2000 statistics from the U.S. Wall Street Journal, 80% of stock values come from non-balance-sheet assets, i.e., knowledge, brands, management, etc. To adapt to this new change, Harvard Business School created the new specialized course "Production and Sales Management" in 2001 and further innovated the curriculum, incorporating more updated cases, such as simulating factory problems and examining internal key processes, and studying the impact of changing production plans on factory revenue, inventory, and costs, among others. Additionally, many interdisciplinary teaching methods were introduced.
This book is a compilation of the 2001 "Production and Sales Management" specialized course at Harvard Business School. It includes many new concepts and technologies of the new economy and is perfectly integrated with general management. Many companies have already applied it to train relevant personnel.
Courses included in Production and Sales Management: Production Operations Management, Business Operations Management, Sales Management, Business Strategy, Forecasting and Decision-Making.
This book is a multidimensional analysis of corporate operations in the new economic landscape and the complete set of operational strategies for the entrepreneurial era.
The accompanying CD-ROM: This CD-ROM includes the key insights of Western management compiled and organized by the Baker Library of Harvard Business School. It is a distillation, summary, and synthesis of the achievements of Western management over a century, written by numerous authoritative Harvard Business School professors based on what graduates have learned. The book contains over 1.7 million words and covers the theories and essence of dozens of management schools and hundreds of management philosophies. Its original title is "The Complete Book of Management Law by World-Famous Administrator," and it is one of the most frequently borrowed reference materials in the Baker Library.
This CD-ROM introduces famous management scholars in Western academia: Adam Smith, Robert Owen, Frederick Winslow Taylor, Henry Fayol, Max Weber, and over 100 other renowned management thinkers. It also covers classic theories from dozens of management schools, such as scientific management theory, general management theory, bureaucratic organization theory, motivation theory, operational management, hierarchy of needs theory, expectation theory, equity theory, interpersonal theory, social system theory, decision-making theory, contingency theory, managerial roles theory, management process theory, authority theory, organization theory, systems management theory, and individual leadership theory, making it the best reference material for MBA students.