Harvard Business School General Management Textbook (Full Four Volumes with CD-ROM)

Author: Editor-in-Chief: Zhang Shisen
Publisher: China Financial and Economic Publishing House
Publication Date:
Features: Matthew O’Leary, Professor at Harvard Business School: — Most managers possess the intellectual capacity to learn the knowledge they need to know, but they fail to succeed because they lack the understanding of "what else is important," especially the ability to develop and motivate their subordinates to achieve results. Joseph Stiglitz, Professor at Stanford University and former Chairman of the Clinton Administration’s Council of Economic Advisers: — In many developing countries, a key issue is the lack of entrepreneurs. Jim Kelly, Chairman and CEO of UPS: We must have stronger knowledge capabilities and know when the company needs to expand and when it needs to cut back. Steve Ballmer, current CEO of Microsoft: — Now, determining a company’s direction is becoming increasingly complex, and more people are needed who truly understand these directions. No one can tell a manager how to grow and improve, nor can General Manager Studies; it only equips general managers with the ability to truly understand themselves and recognize themselves in their specific environments, enabling them to make objective judgments and decisions, rather than blindly following the so-called "insights" or "insider knowledge" of certain authorities or gurus. General Manager Studies is a core education course for Harvard MBA students, taught by renowned professors from Harvard University. Many of the case studies in this course are drawn from real business operations, providing managers with vividly practical information. Since Harvard offers this course to analyze the practical problems all managers encounter in their work and to derive efficiently and appropriately applicable solutions, both the theoretical and analytical sections of the course are highly relevant to real-world scenarios, making it extremely practical and flexible.
Courses included in General Manager Studies: Introduction to Economics and Fiscal Policy, Trends in Management, Management Organizational Structure and Senior Management Strategy, "Freedom Development" - A New Management Theory System, System Management, Being an Excellent Manager, Leadership Physics, Leadership Theory, Managerial Role Theory, General Management Theory, Management Information Systems.
This book is a core course for Harvard Business Administration, and a must-read for professional managers seeking self-improvement.