Product Promotion Comic Book

Author: McDonald
Publisher:
Publish Date: 2004-09-01
Features: Bartlett & Heineman's Pocket Handbook is a series of readers that cartoonizes serious topics. This book is the second in the series. It is "Marketing Planning." Its success motivated us to delve deeper into another aspect of business transactions—selling products or services. The book is divided into six chapters, arranged according to the sales process: starting with understanding customer needs, moving through face-to-face discussions, and ending with the final sale. At the beginning of the book, there is an introductory section that explores the differences between selling services and products. Each chapter concludes with an exercise to help readers reinforce the content covered. Therefore, the fundamental purpose of writing this book is to assist those new to the sales profession, while for experienced managers, it serves as a reference for studying successful sales processes. Everyone engages in different forms of transactions at times, so the sales process itself is a concrete representation of basic human activities—persuading someone to do something so that both parties can benefit. This also leads us to believe that reading this book will be highly beneficial not only for salespeople but for all readers. This book is a cartoonized read on serious topics—it explores the world of business transactions: selling goods and services. With rich content and a lively approach, it guides salespeople through every step of the sales process. Selling goods and services begins with understanding customer needs, proceeds through face-to-face discussions, and culminates in the final sale. The book explores the differences between selling services and products. Each chapter concludes with an exercise to help readers reinforce the content covered. Everyone engages in different forms of transactions at times, so the sales process is essentially a concrete manifestation of a basic human activity—persuading someone to do something so that both parties can benefit. This book is beneficial not only for salespeople but also for all readers.