Why does Zeyue Company need an MBA

Author: Tang Peigen
Publisher:
Publish Date: 2005-06-01
Features: Top 10 MBA Concepts to Help Your Business Go from A to A+:
1. Innovation — Continuously improve products and services to make them more refined.
2. Sustainability — The purpose of a business is not just to make money but also to contribute to society.
3. Accounting — Accurate financial information is the key to the existence of the capital market.
4. Strategy — For a business, strategy means setting the direction of the company and thinking clearly.
5. Management — Good managers learn more from employees than they teach them.
6. Human Resources — The smartness of a smart business lies in the ability of its members to share knowledge with each other.
7. Leadership — Self-growth is the cornerstone of successful leadership.
8. Marketing — Marketing and advertising are long-term investments, not expenses.
9. Communication — Success or failure depends on communication.
10. Execution — The best way to learn is to study others' mistakes and avoid repeating them.
MBA is not just a degree certificate but also represents a brand-new management philosophy. This book attempts to distill the essence of modern MBA management concepts by starting with the latest management models from Fortune Global 500 companies.
By reading this book, you can learn:
1. The charm of calm leadership;
2. The essence of chaotic management;
3. Barrier-free communication;
4. Building strong resilience;
5. Crisis management skills;
6. The power of cultural integration.
Today, the world's top thousands of multinational companies will take you into the wonderful world of NBA management and share the secrets of successful businesses.