Brand Effective Communication

Author: Guo Zhenxi
Publisher:
Publish Date: 2005-06-01
Features: Many Chinese enterprises were established after Deng Xiaoping's southern tour in 1992 and the 14th National Congress. After more than a decade of development, a large number of businesses face the task of enhancing their brands and achieving higher levels of growth. Therefore, brands play an increasingly important role in marketing. The "Brand Effectiveness Communication Theory" pioneered in this book is based on the characteristics of the Chinese market and was jointly summarized by experts and peers from CCTV Advertising Department and the industry.