Creating a Business Style Website Bible

Author: (USA) Crowder/D / Chen Bing
Publisher:
Publish Date: 2005-06-01
Features: Utilizing promotional methods such as search engines, web, press releases, hyperlinks, and banner ads to make your website stand out. Through overall color coordination, clever layout, simple and clear navigation, multimedia, blogs, interactivity, and other techniques, attract visitors' attention. The detailed steps from creating an online store to promotion and finally receiving payment are illustrated. This book covers almost all key technologies for creating a business website, providing detailed guidance from basic planning to every important stage of a new website's operation. It is a practical guide for business website creators. The book covers almost all key technologies for creating a business website, offering detailed guidance from basic planning to every important stage of a new website's operation, even specifying the selection and usage of tools. It includes website planning, promotion, organization, layout, navigation, as well as the use of text, color, images, and tables. It also provides detailed descriptions of how to add interactivity to a site, how to set up and manage blogs, how to create online stores, how to establish online auctions, and how to conduct online transactions. Additionally, the book explains the specifications of the technologies involved and provides specific content as references. Examples from the book can be downloaded from www.wiley.com/compbooks/crowder.