Automotive and parts marketing

Author: Cao Hongbing, Editor-in-Chief
Publisher:
Publish Date: 2005-05-01
Features: This book systematically elaborates on the basic knowledge and fundamental theories of automotive and parts marketing. The book is divided into 12 chapters, covering the main content including: China's automotive market, analysis of the marketing environment for automotive products, market segmentation and target market selection in the automotive market, analysis of automotive consumer purchasing behavior, automotive marketing research and market forecasting, automotive product strategy, automotive pricing strategy, automotive distribution strategy, automotive promotion strategy, practical applications of automotive marketing, automotive parts marketing, automotive marketing management, and innovative theories in automotive marketing. To highlight the cultivation of practical skills in automotive marketing, expand marketing thinking, and broaden horizons, each chapter concludes with case studies or relevant content excerpts. This book can serve as a teaching material for automotive-related majors in vocational and technical colleges, a training textbook for the automotive marketing and after-sales service industry, and can also be read by technical and managerial personnel engaged in theoretical research and practical applications of automotive marketing and after-sales service.