Capture Your Key Customers: 8 Principles to Assess Customer Value and Enhance Corporate Profitability

Author: Mary Nell (USA), Gregor (USA)
Publisher:
Publish Date: 2003-08-01
Features: How to maximize customer value and systematically focus on key customers requires not only sharp insight and dedication but also learning from others' experiences and hardships to accumulate personal expertise and fully leverage it. Therefore, this book provides a comprehensive and rich experience to teach you how to reasonably and effectively evaluate customer value and enhance corporate profitability. After reading it, you will deeply feel the wealth of knowledge gained. Make customers open their hearts, let the company be favored, and capture key customers to increase profitability. Is it difficult to get the first deal? Then what about the next one? How do you usually develop new customers and retain old ones? Pick up your financial report numbers and find the correlation between costs and benefits, often discovering an easily overlooked fact—whether you make more or less really depends on who you do business with. Therefore, in other words, what we should pursue are smart transactions, so there is very strong reason to cherish those key customers who bring us real profits. Capture Your Key Customers is a practical and professional book that helps you enhance goodwill with customers, build positive interactive relationships, and create common points of interest. This is not about teaching you to treat customers in a class-based manner, but you do need to make differentiated judgments. Because treating your customer base "equally" is not a good thing. Sometimes sweet words are needed to retain your favorite customers, but when faced with unprofitable customer relationships, you also need to cut to the chase and clean up your best customer file to maintain healthy customer relationships. Through the essence of the entrepreneurial author Mary Nell, a self-made, renowned in the U.S. service industry, and the storytelling by Susan Gregor, senior contributing writer at Inc magazine, readers can not only learn from the experiences of most entrepreneurs but also compare diverse real-world marketing cases, synthesize various "capture key customers" strategies, and build a future vision with customers as a "loving pair."