Adaptation: New Ideas for Advertising Agency Management

Author: Yang Yushi
Publisher:
Publish Date: 2005-06-01
Features: This is a practical and professional handbook that combines real-world application with theoretical knowledge. Yang Yushi organizes the principles of corporate operations management in a clear and structured manner, providing readers with an in-depth yet accessible introduction. It is worth careful reading and thorough study. – Su Wei, Chairman of BBDO Asia-Pacific
This book comes at the right time. In the context of the full liberalization of foreign advertising companies after China's entry into the WTO, it sets a guiding light for the domestic advertising industry to align with international standards. – Li Zhiheng, CEO of Mindshare China
The core of an advertising agency's success lies in creating the greatest value with the least investment. This book will inspire you to "win step by step." – Wu Tao, Chairman and CEO of CTR
This book is highly practical for advertising agencies, especially in integrating the budget system with company strategy. – Xu Jianguo, General Manager of Jindi International Advertising Co., Ltd.
I have known Mr. Yang Yushi for nearly a decade. His practical experience and innovative management thinking have pointed out a feasible path for the sustainability and harmonious development of our company. – Jia Lijun, CEO of Excellent Image Brand Communication
Since the reform and opening-up, China's advertising industry has developed rapidly and gradually matured and standardized. The competition in the Chinese advertising market has also become increasingly fierce. Advertising companies now need to rely on scientific operational methods to regulate their business and strengthen their competitiveness. Mr. Yang Yushi's book is timely and meets the urgent needs of the advertising industry. It is a highly valuable book that not only provides numerous actionable methods but also introduces new ways of thinking and fresh concepts in advertising management. – Zhang Xiang, School of Communication and Art, Beijing Technology and Business University
I have benefited greatly from Mr. Yang Yushi's lecture on "Long-term Value Management for Advertising Agencies." As a layman in financial management, I was captivated by his presentation. I believe this practical handbook will be highly appreciated by a broad readership. The greatest insight I gained from Mr. Yang Yushi's book is that one must continuously learn throughout their life. Simply attending university, obtaining a master's or doctoral degree is far from enough. This book not only offers practical experience but also helps us understand this principle. I am delighted to recommend this book to readers. – Luo Xiaohua, China Representative of the World Advertising Research Center
In the context of the full liberalization of foreign advertising companies after China's entry into the WTO, advertising agencies will face a major management revolution. The core of an advertising agency's success lies in creating the greatest multi-win value with the least investment. This book comprehensively introduces the profit management model, client management and pricing management, scientific management methods, and strategies to enhance the value of advertising agencies. By organizing the principles of corporate operations management, it clearly and systematically explains and analyzes revolutionary management methods, making it an invaluable tool for professional managers in advertising agencies. It will help you become a management winner!