Franchise Theory and Practice

Author: Li Weihua
Publisher:
Publish Date: 2005-06-01
Features: Based on the integration of the latest theories and discussions on franchising from both China and abroad, this book provides a comprehensive and in-depth elaboration on the content related to franchising. The book is divided into two parts: the theoretical section and the practical section. The theoretical section primarily includes fundamental knowledge of franchising, its historical evolution, franchising relationships, and franchising law. The practical section consists of two main components: how franchisors can successfully build a franchising system and how franchisees can successfully join the system. This book can serve as a teaching, research, training, and learning material or reference book for various aspects of franchising, as well as practical guidance for enterprises and individuals who are implementing or entering the franchising industry. Based on the integration of the latest theories and discussions on franchising from both China and abroad, this book provides a comprehensive and in-depth elaboration on the content related to franchising. The book is divided into two parts: the theoretical section and the practical section. The theoretical section primarily includes fundamental knowledge of franchising, its historical evolution, franchising relationships, and franchising law. The practical section consists of two main components: how franchisors can successfully build a franchising system and how franchisees can successfully join the system. This book can serve as a teaching, research, training, and learning material or reference book for various aspects of franchising, as well as practical guidance for enterprises and individuals who are implementing or entering the franchising industry.