American broadcasting industry

Author: James Walker (USA)
Publisher:
Publish Date: 2005-06-01
Features: Analyzes the evolution of the functions of radio and television, providing a comprehensive understanding of the contemporary American radio and television industry and its development trends! Traditionally, in China, politicians, artists, and editors have managed the media, while economists, entrepreneurs, and managers have rarely been involved in operating the media. From top to bottom, there is a lack of basic concepts, strategic thinking, and operational experience in the media industry. In this book, we attempt to outline the various challenges faced by American radio and television. We will review the technology, history, and decisive economic forces in program production and broadcasting. We will analyze the programming distribution methods and channels of national broadcasting networks and syndication organizations, as well as local television stations. We will also dedicate a chapter to analyzing public broadcasting. It provides viewers with an alternative choice outside the dominant commercial television system. Through the analysis of the technology, history, and decisive economic forces in the development of the radio and television industry, and in the program production and broadcasting process...