Marketing Innovation Management

Author: Huang Pei / Wang Fan / Zhou Liang (editors)
Publisher:
Publishing Date: 2005-06-01
Features: This book is divided into two parts. The first part provides an in-depth analysis and summary of "marketing innovation" from two perspectives: external mechanisms and internal mechanisms. The second part explores the changing patterns and methods of "marketing game rules," as well as their application techniques and other modern operational rules. The book combines academic theory and practical applicability, boldly "exploring and demonstrating" new issues in the marketing field. The target readers include entrepreneurs, professional managers, marketing management personnel, as well as teachers, graduate students, and undergraduates in business management at colleges and universities.