Marketing: An Introduction, 5th Edition

Author: None
Publisher: Prentice
Publishing Date: 2000-01-01
Features: This book uses an easy-to-understand and concise approach to help students learn the principles and practical foundations of modern marketing. It comprehensively covers the following three key points: 1. Theories and concepts 2. Practice and application 3. New teaching methods. The content selected in this book is all modern and popular themes, while also teaching students the application of modern science and technology in marketing to enhance their interest in the book's content. The book consists of 4 chapters and 16 sections. Original title: "Marketing: An Introduction, 5th."