International Business: Management Perspectives (3rd Edition)

Author: RickyWGriffin MichaelWPustay, both of Texas AM University
Publisher: Prentice
Publish Date: 2002-01-01
Features: · A managerial perspective - Addresses all the functional areas of business and how managers work in a global marketplace. · NEW - Enhanced coverage of cultural and political forces affecting business (Chapters 3 and 4) - Appears earlier in this edition, emphasizing the importance of global understanding. · NEW - Three content boxes: "Wiring the World," "Venturing Abroad," and "Bringing the World into Focus" - Highlight coverage of current issues related to technology, entrepreneurship, and doing business in a global marketplace. This revised edition presents new perspectives and cases to help future managers interpret the global perspective of business information. Original title: International Business: A Managerial Perspective, 3rd.